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Doo-Ri Chung, Designer.

Sometimes all you need is a dream, and the guts to pursue it. Doo-Ri Chung graduated from Parsons the New School for Design in the mid-nineties and later worked for beloved American designer Geoffrey Beene for six years. While that would have been success enough for some, Chung dreamed of starting her own line, and in 2001 she did. The beginnings of her business were humble to say the least; her first pieces were created in the basement of her parents’ dry cleaning shop.

The hard work paid off though, and a few short years later she was showing her collection during New York Fashion Week earning rave reviews for not only her signature draping but her subtle use of color and refined silhouettes that still had plenty of sex appeal. 2006 was a banner year for Chung when she won both the CFDA Swarovski Perry Ellis award for emerging talent as well as the CFDA/Vogue Fashion Fund award. Not one to rest on her laurels, Chung now runs her eponymous line as well as her popular diffusion collection, under.ligne. Here, Chung shares some of her favorite habits.

What’s the one habit you have that changed your life for the better?
Double-checking everything.

What’s the one habit you have that’s not so great?
Twirling my hair.

What’s your naughtiest habit?
I can’t help reading gossip-y celeb mags!

What’s your secret (or not-so-secret) style habit?
I have three go-to outfits that I turn to when pressed for time.

What’s a habit every woman should have to stay sane?
You need to be pampered in some way—doing your nails, getting your hair done, a massage—at least once a week.

What three style habits should every woman adopt?
Have a dress that makes you feel great for the days you feel lousy.
Find a great tailor. The right length and fit can make or break a look.
Every woman should invest in a great trench and blazer.

(Photograph courtesy of Doo-Ri Chung.)


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